Fact vs feeling and why agents are quick to jump to a price reduction before exploring other factors that might be more motivating to a buyer’s needs when marketing a listing.

This may be best as an interview with a top listing agent, or a number of top listing agents in a poll.  LCA even. Trying to help create context between factual reasons to drop price vs emotional reflex. Also want to give agents a bunch of useful bullets that they can use when pitching the SBD program.

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